About Me

Brand Manager with 8+ years leading brand strategy, NPD and go-to-market for premium and luxury portfolios — anchored in beauty & skincare (Sleep&Glow Group’s 3-brand portfolio: Beauty Sleep, Somia, and Ayris), with additional depth in luxury home & tableware (10+ heritage maisons) and automotive (Ferrari, Maserati).

I help Beauty, Cosmetics, and Skincare houses build brand DNA, run end-to-end NPD and packaging cycles, and turn GTM and omnichannel strategy into measurable revenue.

My expertise spans brand strategy and brand DNA, NPD and packaging lifecycle management, multi-market GTM and launches (Russia, Kazakhstan, and US), retail/trade marketing and omnichannel activation, P&L and A&P budget ownership ($1.7M+), team leadership, KOL/creator strategy, AI-augmented brand workflows (GPT, Gemini, and Claude), and clinical/derm-led evidence integration for consumer claims.

At Sleep&Glow Group, I controlled a $1.7M+ A&P budget and led end-to-end brand strategy, NPD, and multi-channel marketing for a 3-brand skincare & wellness portfolio (Beauty Sleep, Somia, and Ayris) across CIS markets — owning brand DNA, packaging, and platform creative direction, and leading a 15-person team (5 Senior Leads supervising 10 Junior Specialists) with cross-functional alignment across Sales, Supply, Regulatory, Finance, and C-Suite. For flagship Beauty Sleep, I drove +26% website revenue and +17% YoY sales at 16% lower spend. I scaled sub-brands Ayris (+73% YoY revenue) and Somia (+142% YoY revenue), led a Pink October cause-marketing campaign (4M+ reach), and launched the CIS brand into Kazakhstan — from 0 to 1.35M+ reach.

Earlier, I led brand and retail marketing for Ferrari & Maserati at Mercury and a luxury home portfolio of 10+ maisons at Williams et Oliver — GTM, trade marketing, and omnichannel execution across EU, UK, and US HQ relationships.

Currently completing a Master in Fashion Management at Rome Business School, alongside the INSIDE LVMH certificate.

Open to Brand Manager roles in Beauty, Cosmetics & Skincare. Based in Bangkok — no relocation needed.