Mercury

Managed brand marketing for Ferrari and Maserati within Mercury Group's luxury division. Led new model launches, budget optimization, and stakeholder alignment with Italian HQ. Executed VIP activations and premium media.

• 01
  Headed Ferrari Roma and F8 Tributo GTM with cross-team alignment.
• 02
  Streamlined approval workflows with Italian HQ (Maranello, Modena).
• 03
  Optimized marketing budget and production plans.
• 04
  Executed VIP activations and premium media plans to drive brand prestige across a UHNW client base.
• 05
  Governed POS materials and window display strategy by brand, in-store video content curation, and brand activation playbooks; ensured omnichannel brand consistency across digital and offline retail.
• 06
  Performed competitor benchmarking and consumer insight monitoring — delivered data-driven performance reports to senior management.