Mercury

Managed brand marketing for Ferrari and Maserati within Mercury Group’s luxury division. Led new model launches, budget optimisation and stakeholder alignment with Italian HQ. Executed VIP activations and premium media.

• 01
  Headed Ferrari Roma and F8 Tributo GTM with cross-team alignment.
• 02
  Streamlined approval workflows with Italian HQ (Maranello, Modena).
• 03
  Optimised the marketing budget and production plans.
• 04
  Executed VIP activations and premium media plans — planned and ran media in-house for a UHNW audience, from media plan and budget through launch to performance review, and delivered 20+ end-to-end premium events for VIP clients.
• 05
  Governed POS materials, window display strategy by brand, in-store video content and brand activation playbooks; ensured omnichannel brand consistency across digital and offline retail.
• 06
  Performed competitor benchmarking and consumer insight monitoring — delivered data-driven performance reports to senior management.