Williams et Oliver

Senior Brand Manager

May 2021 – Oct 2022

Led the Marketing & Advertising function in Dom Farfora retail company for a portfolio of 10+ premium brands across online and retail. Coordinated GTM, co-op funding, and brand DNA alignment with EU, UK, and US HQs. Drove launches, activations, and private label GTM.

• 01
  Multi-Brand Strategy & Development: oversaw full-cycle brand development — from strategy design to execution — for a portfolio of 10+ premium and luxury brands, coordinating GTM, co-op funding, and brand DNA alignment with EU, UK, and US headquarters.
• 02
  Boutique & Flagship Launches: co-led launch strategy and brand positioning for new multi-brand boutiques, including visual development, in-store representation, and omnichannel campaign curation for a luxury retail launch.
• 03
  Brand Guidelines & Visual Merchandising: adapted brand guidelines and visual merchandising standards across multiple luxury maisons and retail locations — governing POS materials, window display strategy, in-store content, and brand activation playbooks to ensure omnichannel consistency.
• 04
  Integrated Marketing & Cross-Functional Execution: built IMC plans, digital activations, and retail tools to drive conversion; coordinated with Sales, Education, Supply Chain, and creative/media agencies while managing A&P budgets and forecasting.
• 05
  Partnerships & Private Label GTM: built brand advocacy with luxury partners across hospitality, aviation, and banking sectors, and led end-to-end go-to-market strategy for new private label brands.

Brand & Communications Manager

Apr 2018 – May 2020

Led brand strategy and integrated communications for a portfolio of global premium brands. Worked with HQs, agencies, and retail to deliver events, PR, and content. Built advocacy programs to grow organic reach.

• 01
  Multi-Brand Strategy & Communications: led brand strategy and integrated communications across a portfolio of global premium home & lifestyle brands, aligning with HQs, agencies, and retail partners.
• 02
  Trade Marketing & Retail Excellence: end-to-end trade marketing and retail excellence execution for premium brands across major department stores, ensuring brand DNA consistency at retail and online.
• 03
  Premium Activations & PR Events: concept-to-delivery of premium brand activations and PR events, synchronizing digital strategy with high-end retail experiences to drive traffic and revenue growth.
• 04
  Influencer & Advocacy Programs: built a creator ambassador program from the ground up, shifting brand communications from paid media toward organic, earned reach.
• 05
  Content & Media Strategy: repositioned PR from traditional coverage toward high-impact special projects and strategic B2B collaborations; launched an owned print media channel from concept to production to strengthen customer retention.